The Psychology of Marketing: How Marketers Trick Us Into Buying More by Harinder Singh Pelia | Book Review
Marketing is such an in-depth concept that it always transitions according to consumer preferences. The extent to which marketers go to sell their products will blow our minds away, as money comes first rather than people's needs. Even the bare detail that hints at our desires is manoeuvred to boost sales figures, often overshadowing the genuine connection between a brand and its audience.
This relentless pursuit of profit can lead to practices that prioritise persuasive tactics over transparency, leaving consumers feeling manipulated rather than empowered. sales. How to make money might be in our control, but how money goes out of our pocket might not be, as psychology is in cohesion with marketing.
Harinder Singh Pelia’s “The Psychology of Marketing” is all about how marketing creates a bond with the audience, thus tricking the audience into dwelling deep into purchasing the product.
The chapters discussing neuromarketing and AI were so well written, addressing the current trends in marketing and consumer behaviour. The last paragraph in the chapter on Neuromarketing spoke about how neuromarketing must be wisely used by marketers, and this won me.
The chapter on ‘Attention’ spoke to me. When working on my research, I realised how consumer attention is a precious currency for every marketer, and that thought was validated in this chapter. The theories and models were explained in a manner that everyone would be able to understand in one go.
The author, with his marketing expertise, very diligently and meticulously elucidates the core strategies that are implemented to attract customers with a rational and humorous narration. This book gives us a keen idea of how marketing is tailored according to the mood and needs of the consumers and tricks them for profits.
The author has explained the most possible creative ideas and the tactics used by the brands to trick the consumers so that it reaches convinced that the product should be with them. The writing is crisp, and the narration has been done in such a style it feels like the author himself is in front speaking with us.
The examples of daily-use brands highlighted in the book make the read more interesting, along with making the readers realise the psychology behind such marketing. It also shows us the fine yet intense line that brews mind magic between consumers and marketers that eventually leads to a successful business.
I suggest that you read it so that you make better choices of products even if it’s in your best interest to buy them. Motivation, attention, choice, and pricing intrigued me much.
Purchase The Psychology of Marketing here.
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As someone who's always been curious about human behavior, I found your take on the psychology behind marketing absolutely fascinating. The way you explained consumer mindset and decision-making patterns was so relatable. I never realized how subtle factors like color, emotions, and storytelling play such a huge role in influencing our choices. Your writing made a complex topic super easy to understand. Honestly, I’m now looking at advertisements with a whole new perspective. Thanks for sharing this amazing piece!
ReplyDeleteI am well aware of this concept marketing psychology. I worked for a bank, I am now in a industry where every time every moment I need to take care of this psychology. I am practically trained in this psychology management.
ReplyDeleteThe moment I started reading this review, the words that popped in my head were 'tips & tricks'. It sounds very useful in learning how to avoid the tricks and choose sensibly.
ReplyDeleteThe book seems to be a great eye-opener on how consumer psychology works and how marketers take the best advantage of that.
ReplyDeleteThis sounds like a fascinating read! It’s incredible how deeply psychology is intertwined with marketing, sometimes without us even realizing it. Your review has definitely piqued my interest, especially the part about neuromarketing. Adding this to my reading list!
ReplyDeleteSounds like an insightful book about marketing psyche. Thanks for the review. I am looking forward to reading this book so that next time I shop I am mindful about it.
ReplyDeleteI didn't read such kind of books. Actually I am surprised to see the content of the book. Would love to check out.
ReplyDeleteThis sounds very interesting. I studied marketing ages ago in B school - since then the world has changed so much!
ReplyDeleteThis seems like quite an interesting read. It is very true that consumer attention is a precious currency. Particularly in this day and age. I am adding the book to my TBR. Thanks for sharing about it.
ReplyDeleteOh yes! Marketing is a whole world filled with incomprehensible layers that befuddle and confuse. The book you recommend seems to be one that helps to clear the mind and make informed choices. Will check it out.
ReplyDeleteI hardly read a non-fiction book. But thank you for summerizing/introducing me to this one. It's interesting to know about how marketing works. Might take this one up for a change...
ReplyDeleteThis book sounds like an eye-opener. It's amazing how marketing is so intertwined with psychology, shaping not just our choices but how we feel about the products we buy.
ReplyDeleteIt's crazy how much thought goes into grabbing and holding our attention. I it's a must-read for anyone looking to understand the subtle tactics behind everyday marketing.
- Anjali
This seems to be an interesting read when we are the subject. Your review mentions about neuromarketing and AI and that piqued my curiosity. Adding it to my TBR and may be i can relate when making next purchase.
ReplyDeleteMarketing is more about consumer psychology than it is about creating strategies. This post brought back memories from my MBA days when we were taught how brands work. Seems like a good book on the subject.
ReplyDeleteThis post really got me thinking! Understanding the psychology behind marketing is so crucial in today’s world. It’s fascinating how emotions drive decisions, and this insight will definitely impact my approach.
ReplyDeleteThe emphasis on neuromarketing and AI highlights the evolving strategies used to capture consumer attention. The discussion on consumer attention as a precious currency reminds us of the subtle influences shaping our purchasing decisions. Your recommendation makes me want to check out the book in order to be cautious about my buying habits and look at them with better awareness and discernment.
ReplyDeleteI think this is a relevant book for the times we live in. Marketing psychology is important not just for marketers but also for consumers, so that they don't fall into the trap. Thanks for the recommendation.
ReplyDeletemarketers capture the thoughts of customers. and hence the tricks work on us. they are absolutly good at what they do
ReplyDeleteThis book looks to be interesting. Being an influencer i think this read would benefit me
ReplyDeleteSounds like a practical book! As a person who's trying hard everyday to adopt a minimalist lifestyle, this is what I need! Although I am hard to convince to buy something useless, the beauty of marketing is that they convince us nevertheless!
ReplyDeleteI'm not much of a non-fiction reader but this book surely seems interesting. I would love to understand how the psychology of marketing works.
ReplyDeleteThis seems like an important book for everyone to read.
ReplyDeleteNoor