The Psychology of Marketing: How Marketers Trick Us Into Buying More by Harinder Singh Pelia

 The Psychology of Marketing: How Marketers Trick Us Into Buying More by Harinder Singh Pelia | Book Review

Marketing is such an in-depth concept that it always transitions according to consumer preferences. The extent to which marketers go to sell their products will blow our minds away, as money comes first rather than people's needs. Even the bare detail that hints at our desires is manoeuvred to boost sales figures, often overshadowing the genuine connection between a brand and its audience.

This relentless pursuit of profit can lead to practices that prioritise persuasive tactics over transparency, leaving consumers feeling manipulated rather than empowered. sales. How to make money might be in our control, but how money goes out of our pocket might not be, as psychology is in cohesion with marketing.

Harinder Singh Pelia’s “The Psychology of Marketing” is all about how marketing creates a bond with the audience, thus tricking the audience into dwelling deep into purchasing the product.

The chapters discussing neuromarketing and AI were so well written, addressing the current trends in marketing and consumer behaviour. The last paragraph in the chapter on Neuromarketing spoke about how neuromarketing must be wisely used by marketers, and this won me.

The chapter on ‘Attention’ spoke to me. When working on my research, I realised how consumer attention is a precious currency for every marketer, and that thought was validated in this chapter. The theories and models were explained in a manner that everyone would be able to understand in one go.

The author, with his marketing expertise, very diligently and meticulously elucidates the core strategies that are implemented to attract customers with a rational and humorous narration. This book gives us a keen idea of how marketing is tailored according to the mood and needs of the consumers and tricks them for profits.

The author has explained the most possible creative ideas and the tactics used by the brands to trick the consumers so that it reaches convinced that the product should be with them. The writing is crisp, and the narration has been done in such a style it feels like the author himself is in front speaking with us.

The examples of daily-use brands highlighted in the book make the read more interesting, along with making the readers realise the psychology behind such marketing. It also shows us the fine yet intense line that brews mind magic between consumers and marketers that eventually leads to a successful business.

I suggest that you read it so that you make better choices of products even if it’s in your best interest to buy them. Motivation, attention, choice, and pricing intrigued me much.

Purchase The Psychology of Marketing here.

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