Zero To Scale: A Playbook To Build Consumer Brands In India by Arindam Paul

Zero To Scale: A Playbook To Build Consumer Brands In India by Arindam Paul | Book Review

Arindam Paul's "Zero To Scale" is more than simply another business book; it reads like a practical manual penned by a veteran. Arindam offers useful insights on all that matters, including product, distribution, marketing, brand-building, and growing operations in the cutthroat Indian market, based on his experience turning Atomberg into one of the country's top consumer brands.

With real-world examples and useful lessons on product-market fit, brand development, distribution, hiring, and fundraising in the Indian ecosystem, each chapter reads like an open discussion.

This book feels surprisingly approachable, in contrast to most startup books that are overflowing with jargon or abstract theories. It gives frameworks that are grounded in reality rather than being lifted from Silicon Valley, and it recognises the particular difficulties of building in India, as well as our customer behaviour, market diversity, and infrastructure deficiencies.

This book was really inspiring to me. It helped me understand how to act more intelligently, think more broadly, and maintain consistency. This book is the ideal resource to get you started if you've ever wanted to launch your own venture or grow your company.

The author offers a broad range of useful concepts based on personal experience that are straightforward and simple enough for novices or people who are not familiar with business administration to comprehend. He also talks on how to deal with the difficulties that many new firms face nowadays, particularly in relation to online markets and customer interactions. In the Indian market, this is very pertinent.

Strongly advised!

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