The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing by Saurabh Bajaj

The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing by Saurabh Bajaj | Book review

Book review:

"The Practical Marketer" is an insightful approach to how to sell a product and make it consumer-friendly. The friendly advice with varied examples boosts how one should sell his products.

The book doesn’t assume any prior knowledge of marketing. It simplifies concepts with minimal jargon and is rich with the author's personal experiences as a marketer and recent campaigns he managed to spearhead so that readers can relate to what is written and gain an in-depth understanding from a practitioner’s perspective.

The four key steps to create your brand’s marketing strategy are:

Uncovering your brand’s task
Understanding your consumer
Figuring out what to say
Creating a marketing plan

This book is a definitive manual for learning to influence buyers to conduct bits of knowledge, fabricate a brand procedure, convey winning items and a lot more things. The author has recorded the items into various segments which makes it straightforward all that bit by bit. The language utilized is likewise simple to read. The author has penned together a much-needed practical, step-by-step guide to marketing. Built on his personal experience and insights, replete with real-life examples.

I truly adored how the writer utilized genuine guides to cause the readers to grasp the fundamental terms thrillingly and fascinatingly.

Overall, The Practical Marketer delves into every aspect of marketing, including consumer understanding, branding, go-to-market strategies, and more. A veritable treasure trove of ideas and tips. It was an incredible read for me.

Purchase: The Practical Marketer

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