Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller Joy Alukkas , Thomas Scaria , Nidhi Jain | Book review
Book review: Whenever I went to purchase jewellery I used to wonder about the lifestyles and struggles faced by any jeweller. A few days back, when I went to purchase a few books on a book fair I stumbled on a book I planned to read. This was none other than Spreading Joy, a memoir of a jeweller. I wanted to know more about him and his journey to becoming the World's Favourite Jeweller. Spreading Joy is an engrossing and insightful memoir of a leading jeweller. In this book, the author shares that he is one of the fifteen kids of his parents. He was obedient and reluctant to do anything for his father from the beginning. He loved to explore new places, roam around on his bike to follow his father's commands and do any work related to moving from one place to another. His siblings never considered him worthy of any business and felt beyond competition. As per the needs and customs of the family, his siblings got married soon and were involved in business responsibilities leavin...