Pixels to Profits: A Systematic Deep Dive into the Creator Economy by Ankur Mehra

 Pixels to Profits: A Systematic Deep Dive into the Creator Economy by Ankur Mehra | Book Review

"Pixels to Profits" is an invaluable resource that demystifies the creator economy while highlighting its boundless opportunities.

The book pinpoints the concept that when the creator creates content on a channel, they end up building a community of consumers that absorb their content.There are a multitude of other ways a creator can make money in the creator economy – over and above brand deals, through sponsorships, affiliate marketing, selling merchandise, building courses and many more.

The creator economy comprises:
❤️ Creators
❤️ Channels
❤️ Collaborators
❤️ Commerce
❤️ Consumers

Through the pages of the book, I could relive the moments when there was less social media and how connecting with people was new to us. Gradually, the pattern changed, and social media took its grasp, and in no time, most of the brands took the help of social media creators.

Through this book, the author guides to explore the creator economy with a realistic approach. His use of simple, everyday words offers actionable insights to the reader. His attempts at making this concept simple, deconstructing and democratising the concept of media and the creator space are outstanding.

Overall, it is a handy book to begin with if anyone wishes to be a creator or an influencer. A must-read for anyone seeking to understand the future of digital expression and entrepreneurship.

Purchase Pixels to Profits here.

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