The Startups of Bharat: Stories of India’s Million-Dollar Founders under Thirty by Aditya Arora , Surya Pasricha

 he Startups of Bharat: Stories of India’s Million-Dollar Founders under Thirty by Aditya Arora ,  Surya Pasricha 

"The Startups of Bharat" stands out because it has a rare combination of soul, structure, and relatability. It uses a familiar but never simplistic tone to speak directly to the young Indian reader, especially those from non-metro backgrounds.

The book takes us through the lives and lessons of young Indian entrepreneurs under thirty, some of whom have raised millions of dollars and achieved unicorn status. But it's not just about IPOs or funding rounds.

It is about the initial itch to solve a real problem, the confusion of figuring things out, and the joy (or sorrow) of starting from scratch. Each of the 15 chapters breaks down different stages of the startup journey, from idea generation to scaling.

The fact that it departs from the conventional startup narrative of Mumbai, Bangalore, and Delhi is refreshing. It brings in voices from Indore, Surat, and Lucknow—places you don’t usually associate with million-dollar ventures.

The authors have done a great job of explaining useful strategies in a way that is easy to understand and use. This inclusive approach not only broadens the conversation around entrepreneurship in India but also highlights the diverse potential that exists beyond the well-trodden paths.

By showcasing these emerging hubs, the book inspires a new generation of innovators to explore opportunities in their communities. This book doesn’t just inspire—it educates.

Overall, it is useful for both novice and experienced founders because it emphasises the significance of comprehending customer requirements and creating long-term value.

I would like to special mention of how it inspires readers to begin, continue, and succeed. Highly recommended for businesspeople at all stages.