Buildit: Building Blinkit in An Evolving India by Albinder Singh Dhindsa

 Buildit: Building Blinkit in An Evolving India by Albinder Singh Dhindsa

This book is not a how-to manual for overcoming the challenges of entrepreneurship in India but a realistic picture of the "why" and "what could work." The author shares his experiences and lessons from his journey. He shares that true progress lies in the economic opportunity created by many and will be enabled by an understanding of how the world of technology and that of everyday operations in India merge. 

He shares that in a country like India, many people join scrupulous works at lower wages as they need work. Companies don't pay much as they don't feel you are a reliable or dependent employee. He observed that he needs to create opportunities of work for people. In his initial days of building Blinkit, intimidating workers to come and work for him was not an easy task. It took time to make them trust him.

With the increase in mobile usage, an increasing number of workers started working on delivery stations and Grofers. I get to know about gig workers who are heavily overindexed on the amount of income and flexible timings. This has proven that gig work is not just a way to get entry-level workers to earn slightly more and graduate to something else.

He shares that no one was ready to invest in their start-up. With the rapid increase in Flipkart and Snapdeal, their competition was increasing incredibly. Even when they used to count money after a long day, it was very tiring for him and his colleagues.

He pinpoints that pivots were made by different organizations and probably the real-world equivalent of a laboratory conducting an experiment. If one pays close attention, different organizations are probably the real reason that gave him an idea to boost his start-up.

What I liked the most was his line: "The customer is not a moron. She's your wife. It is meant to make businesses and marketers realize that the person they work for—the customer—is not some unrelatable and mythical creature but a real person making complicated choices.

His deep innovation of creating or opening up his facilities in lockdown was one of the ways the families could get their essentials. His hardcore initiative was for humanity but was not an easy task. To build in this chaotic environment was a bit frustrating and challenging too. He shares that it is the time to think differently about developing our cities and recognize the chain reaction of better outcomes, especially in the productivity of human capital.

I am deeply inspired by his consistent hard work and deep innovative skills. He laid a strong foundation that if you wish to create a change, then it will definitely happen. He has not only shared the positives but the negatives too along with the tricks to come out of these situations.

Overall, it is an inspiring read. I enjoyed reading it and would recommend this to all.

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