Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-solving by Pavan Soni
‘We do not learn from experience, we learn from reflecting on experience".
This book is an exercise in design thinking, with all of its key elements in action: human centricity; visual thinking; iterative thinking; and prototyping mentality. The book includes case studies and practical lessons on creativity, innovation and design thinking from companies like 3M, Accenture, Amazon, ANAND Group, Apple, Aravind Eye Hospitals, Asian Paints, and many more.
The book has ten chapters, each addressing a specific aspect of creative problem-solving, through the lens of design thinking. I was hooked by the first chapter, ‘What is Design Thinking?’, offers a primer on design thinking, as a philosophy and an approach, and delves into how the approach is different from other popular practices of creativity, such as critical thinking, lateral thinking and lean thinking.
The chapter also presents an overview of the design thinking process model, comprising these stages: inspire; empathize and define; ideate; prototype and test; and scale. Each of these stages is presented in a separate manner.
This book is stimulating and serves as a wonderful reminder of how design thinking can advance strategy. It's just as useful, in my opinion, for startup founders as it is for business executives looking to encourage creativity among their staff.
Highly recommended!
Purchase here.
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