Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller Joy Alukkas , Thomas Scaria , Nidhi Jain | Book review

Book review:

Whenever I went to purchase jewellery I used to wonder about the lifestyles and struggles faced by any jeweller. A few days back, when I went to purchase a few books on a book fair I stumbled on a book I planned to read. This was none other than Spreading Joy, a memoir of a jeweller. I wanted to know more about him and his journey to becoming the World's Favourite Jeweller.

Spreading Joy is an engrossing and insightful memoir of a leading jeweller. In this book, the author shares that he is one of the fifteen kids of his parents. He was obedient and reluctant to do anything for his father from the beginning. He loved to explore new places, roam around on his bike to follow his father's commands and do any work related to moving from one place to another. 

His siblings never considered him worthy of any business and felt beyond competition. As per the needs and customs of the family, his siblings got married soon and were involved in business responsibilities leaving them devoid of proper education. But the need of time, he was asked to complete college so that business could be expanded. His adventure-filled curiosity made a path for him to explore his luck in UAE after his marriage to Jolly. 

He took the help of his known people to seek a visa and explore the place over there so that he could open a showroom in UAE. The author here shares his struggles in finding a sponsor for him and then finding a place where he can open a showroom over there. He shares how he got a sponsor and the one who became his mentor for opening a showroom later turned out to be a strong competitor. But he never gave up his efforts, patience and perseverance and opened many showrooms one by one in varied places.

Slowly and steadily he grew up as a famous entrepreneur and a famous personality. The core values taught by his father made his pillars of strength and guided him to make practical decisions even after the partition of the Alukkas family business. He shared a jovial and understanding relationship with his family and a respectful grandparent of six grandchildren.

The author has shared his insightful journey of hardships and struggles to his success. The language is lucid and evocative. The way he shared his learnt concepts of finance and business is really praiseworthy.

Quotes from the book that piqued me:

💎"Finance is the lifeline of any business, so a core understanding of finance is mandatory if one wants to become a great businessman".

💎"No matter how hopeless your circumstances seem to be, and how helpless you feel, the best way forward is to take action. To shake off the feeling of despair and get up and do something, instead of waiting for a solution or a grand stroke of luck."

💎"A powerful brand cannot be built overnight. It demands continual investment in product innovation, branding and marketing."

Overall, this book is an inspiring memoir full of interesting stories and anecdotes. The books had some of the family pictures of Joy. And most of the inauguration pictures had Joy and his wife together. This increased my respect for him. I respect him for giving his wife equal rights, respect and love she deserves. The book is filled with beautiful quotes that we can completely resonate with. Highly recommended!

This blog post is part of the blog challenge ‘Blogaberry Dazzle’ hosted by Cindy D’Silva and Noor Anand Chawla in collaboration with Bohemian Bibliophile.

Purchase: Spreading Joy